Market Overview
Size, demand shift, and competitive context
- Brevintel analysis values the recreational vehicle parks market at USD 7.9 billion in 2025 ($7.9B), projected to reach USD 13.2 billion by 2035 ($13.2B) at a 5.5% CAGR from 2026 to 2035.
- Headline cards also highlight 7.2%, matching the faster subscription-based revenue CAGR relative to the 5.1% entry-fee outlook.
- Sun Communities led with over 8% market share in 2025; Equity LifeStyle Properties (ELS), G'day (Discovery Parks), KOA (Kampgrounds of America), Parkdean Resorts, and Sun Communities (SUI) collectively held 23%.
- Growth rests on a widening base of RV users, greater willingness to take domestic road trips, and operators' ability to monetize stays through RV pads, cabins, tents, and premium outdoor accommodations.
- Median RV use rose to 30 days per year in 2025 from 20 days in 2021; 22% of RVers reported working remotely, and 54% of those remote workers had worked from an RV.
- That shift favors parks with dependable connectivity, longer-stay pricing, and site configurations that can support leisure travelers and mobile workers.
- Monthly and seasonal guests can smooth turnover and booking costs, but they require more reliable utilities, digital access, and resident-oriented service.
- RV sites remain the largest revenue pool, but luxury amenities and glamping are growing faster than the market average.
- Operators are deciding whether to preserve low-cost access, add premium inventory, or combine the two in a layered property model.
- The strongest economics are likely where location scarcity, site quality, and revenue management justify capital-intensive upgrades without dependence on a single visitor type.
- RV ownership stood at 8.1 million U.S. households in 2025, while 16.9 million households indicated purchase interest over the following five years.
- Parks that accommodate longer stays, digitally enabled reservations, and varied accommodation types can capture more of that demand than properties relying solely on seasonal overnight traffic.
Premiumization and capacity constraints
- Brevintel analysis finds the central constraint is not a lack of prospective users; it is conversion of visitor demand into usable, resilient capacity.
- Premiumization should not be interpreted as a universal substitute for traditional sites.
- Glamping, resort amenities, and cabins raise revenue potential per occupied unit, but they also increase development, operating, and weather-exposure risk.
- A balanced site mix gives owners a practical hedge: conventional RV sites serve the installed vehicle base, while premium inventory broadens access to travelers who want outdoor settings without owning an RV.
- Domestic, nature-based travel supports the sector's value proposition, including RVIA's USD 140 billion U.S. industry contribution and approximately 680,000 jobs from the 2022 economic-impact study.
- For a family of four, a commissioned CBRE comparison found RV vacations could cost 27% to 62% less per day than alternative vacation formats.
- That cost differential gives parks an advantage when households trade down from conventional lodging, while reinforcing pressure to retain accessible site options.
- Remote work expands addressable stay length rather than simply adding weekend trips, favoring broadband, workspace access, and monthly contracts.
- Subscription-based revenue is consequently forecast to grow at 7.2% CAGR, ahead of the 5.1% projected for entry-fee-based operations.
- Glamping sites accounted for approximately USD 1.2 billion, or 16%, of 2025 market revenue and are projected to grow at 7.4% CAGR.
- Luxury amenities represent the fastest-growing amenity category at 8.7% CAGR, widening the customer base to travelers seeking designed, hotel-like outdoor stays.
- The commercial opportunity is recurring revenue, but the operating requirement is a service model closer to flexible residential hospitality than to a simple overnight campground.
Market Dynamics
Participation, cost, remote work, and digital drivers
- RV travel participation is the principal volume driver; RVIA reported that 44 million Americans intended to travel by RV during summer 2025.
- The demand effect is strongest where parks combine location convenience with inventory visibility, because travelers convert intent into a stay only when a suitably sized site is available and bookable.
- Cost competitiveness versus conventional lodging reinforces accessible site options even as operators pursue premium formats.
- Remote work and extended-stay adoption support subscription growth at 7.2% CAGR versus 5.1% for entry-fee-based operations.
- Luxury and glamping development add a second growth route: glamping at USD 1.2 billion and 16% of 2025 revenue with 7.4% CAGR, and luxury amenities at 8.7% CAGR.
- Digital infrastructure is becoming a practical dividing line between scalable operators and small properties that rely on manual processes.
- Newbook introduced a lower-cost platform for small and independent parks in May 2025, with fixed pricing and no onboarding cost.
- Booking, pricing, payments, maintenance, and guest communication systems allow fragmented operators to reduce administrative friction and compete for digitally acquired demand.
- Brevintel analysis finds parks with defensible locations and a clear route to higher revenue per site are best positioned for capital allocation.
- Sun Communities' over 8% share and the top five's combined 23% illustrate how scale and systems can coexist with a still-fragmented independent base.
Land, seasonality, and electrification restraints
- Land acquisition, utilities, drainage, road access, wastewater capacity, and amenity construction make supply expansion capital intensive.
- Constraints are most acute near national parks, coastlines, mountain gateways, and metropolitan feeder markets, where demand may be strongest but developable land is scarce.
- The result is tension between the market's growth outlook and the pace at which suitable, fully serviced sites can be brought online.
- Seasonality compounds that capital burden: parks incur maintenance, insurance, and infrastructure costs year-round while demand concentrates in school holidays, favorable weather windows, or winter-sun corridors.
- Weather disruptions create both lost bookings and restoration costs; diversified lodging, extended-stay contracts, and dynamic pricing only partially mitigate exposure.
- Sustainability and vehicle electrification add another investment requirement.
- Oregon selected providers for 13 National Electric Vehicle Infrastructure charging stations in its first funding round, including five pull-through stations designed for RVs and towed vehicles.
- Pull-through design matters because a conventional charging bay may be unusable for a vehicle-and-trailer combination.
- Parks on major travel routes can use such infrastructure as a demand differentiator, but electrical capacity, construction cost, and utilization uncertainty will determine returns.
- Increased RV use and remote-work participation create demand for longer, more predictable stays, yet the best properties require durable utilities, digital operations, and expensive site layouts.
- A luxury cabin or glamping unit can raise realized revenue, but it carries more fixed investment than a basic site and faces the same weather and destination-calendar volatility.
- Properties that use subscriptions, extended stays, and mixed accommodation inventory to support shoulder-season occupancy should have more resilient cash flows than parks that rely on peak-weekend rate increases alone.
Segmentation Analysis
Park type and ownership
- RV sites represented approximately 54% of the market in 2025, or USD 4.2 billion, and are projected to expand at 5.4% CAGR.
- Their scale reflects the installed RV base and the need for vehicle-specific access, utility hookups, and site dimensions, including pull-through access, power, water, sewer, and connectivity.
- Tent camps accounted for about 30% of 2025 revenue, or USD 2.4 billion, and are forecast to grow at 4.6% CAGR.
- Lower revenue intensity makes tent camps less attractive as a standalone growth engine, but they preserve a low-cost entry point for groups, families, and travelers without RV ownership.
- Glamping sites accounted for around 16% of revenue, or USD 1.2 billion, and are projected to grow at 7.4% CAGR by attracting guests who value outdoor settings without purchasing or operating an RV.
- Private parks held approximately 71% of 2025 revenue, or USD 5.6 billion, and are forecast to grow at 5.3% CAGR, giving private owners the greatest scope over rates, amenities, and digital adoption.
- Public parks accounted for about 17%, or USD 1.4 billion, and are projected to grow at 7.1% CAGR, reflecting demand for accessible outdoor accommodation with different objectives than commercial resorts.
- Non-profit parks represented roughly 12%, or USD 0.9 billion, and are expected to grow at 3.7% CAGR, serving mission-led, membership, educational, religious, or conservation-oriented use cases.
- Brevintel analysis finds segment growth is separating the market by revenue architecture, not merely by accommodation type: RV sites remain the volume base while glamping and luxury offer faster growth.
- The strategic question for operators is whether premium units can enhance yield without displacing the practical site inventory that sustains occupancy.
Age group, amenities, revenue model, and end use
- Baby Boomers accounted for approximately 47% of 2025 market revenue, or USD 3.7 billion, and are projected to grow at 5.3% CAGR, remaining central to full-service sites and longer stays.
- Generation X represented about 30% of 2025 revenue, or USD 2.3 billion, and is projected to be the fastest-growing age group at 6.7% CAGR.
- Millennials accounted for around 23% of 2025 revenue, or USD 1.8 billion, and are forecast to grow at 4.2% CAGR; RVIA reported that 40% of millennials were the demographic most likely to purchase an RV in the following year.
- Mid-range properties were the largest amenity segment at approximately 43% of 2025 revenue, or USD 3.4 billion, with a projected 5.2% CAGR.
- Basic properties represented roughly 32%, or USD 2.5 billion, at 3.7% CAGR; luxury about 15%, or USD 1.2 billion, at 8.7% CAGR; specialized about 10%, or USD 0.76 billion, at 6.5% CAGR.
- Entry-fee-based parks generated about 74% of 2025 revenue, or USD 5.8 billion, and are projected to grow at 5.1% CAGR.
- Subscription-based revenue represented approximately 21%, or USD 1.6 billion, and is forecast to grow at 7.2% CAGR, reflecting recurring contracts for extended-stay guests and membership networks.
- Free-entry locations accounted for around 5%, or USD 0.4 billion, and are projected to grow at 3.2% CAGR, concentrated in public-land and basic-access settings.
- Family travel was the largest end-use segment at approximately 49% of 2025 revenue, or USD 3.9 billion, projected to grow at 4.8% CAGR.
- Groups accounted for about 35%, or USD 2.8 billion, at 5.8% CAGR; individual travelers roughly 15%, or USD 1.2 billion, at 6.9% CAGR.
- Subscription growth is tied to extended stays and recurring guest relationships, while entry-fee pricing retains flexibility for seasonal and destination demand.
- Parks that can operate both models without degrading availability are likely to benefit from a more stable demand base than properties optimized only for nightly turnover.
Regional Outlook
North America and Europe
- North America accounted for USD 3.6 billion, or 46% of global revenue, in 2025 and is projected to reach USD 6.0 billion by 2035 at a 5.4% CAGR.
- The U.S. market was valued at approximately USD 3.1 billion in 2025 and is projected to expand at about 5.7% CAGR to USD 5.4 billion by 2035.
- Canada accounted for approximately USD 482 million and is projected to grow at 3.2% CAGR, with a shorter operating season limiting revenue capture in many locations.
- North American demand provides the clearest near-term case for technology and electrification investments, including pull-through charging infrastructure.
- Europe generated USD 2.3 billion in 2025, representing 29% of global revenue, and is projected to reach USD 3.7 billion by 2035 at a 5.0% CAGR.
- Germany led the region at approximately USD 943 million in 2025 and is forecast to reach USD 1.6 billion by 2035 at a 5.3% CAGR.
- The UK, France, Italy, Spain, Russia, and the Netherlands form a varied holiday-park market in which local operating models, seasonality, and accommodation mixes matter more than a single regional template.
- European operators face a different balance between touring pitches, holiday accommodation, and resort-style properties, making portfolio design and localized pricing particularly important.
- The opportunity is not simply to replicate the North American RV-resort model, but to use existing holiday-park infrastructure for upgraded sites, glamping, and digitally managed stays where local demand supports them.
- Brevintel analysis finds North America will remain the market's revenue center, with competitive advantage increasingly operational rather than merely cultural.
Asia Pacific, Latin America, and Middle East & Africa
- Asia Pacific represented USD 1.1 billion, or 14% of global revenue, in 2025 and is projected to grow at the market's fastest regional rate, 7.7% CAGR, reaching USD 2.2 billion by 2035.
- China led the region at approximately USD 494 million in 2025 and is projected to expand at about 8.6% CAGR to USD 1.1 billion by 2035.
- India, Japan, South Korea, Australia, Vietnam, and Indonesia provide a mixed opportunity set shaped by domestic tourism, infrastructure maturity, and familiarity with RV and camping formats.
- The region's higher forecast growth reflects a lower base and wider scope for hybrid properties that combine cabins, glamping, RV sites, and curated activities.
- Latin America accounted for approximately USD 0.46 billion in 2025 and is projected to reach USD 0.69 billion by 2035 at a 4.2% CAGR.
- Brazil was the region's largest market at roughly USD 170 million and is forecast to grow at about 4.8% CAGR; Mexico and Argentina add demand around domestic road travel and outdoor recreation.
- Operators in Latin America are likely to benefit most from location-specific concepts with credible access to natural attractions, essential utilities, and security.
- The Middle East and Africa market was valued at approximately USD 0.42 billion in 2025 and is projected to reach USD 0.61 billion by 2035 at a 3.9% CAGR.
- The UAE led the region at about USD 141 million and is forecast to grow at 4.5% CAGR; South Africa and Saudi Arabia offer different development conditions.
- Climate and water constraints limit direct transferability of conventional camping formats; specialized, climate-adapted properties with shade, utilities, and seasonally calibrated pricing are more viable.
- Asia Pacific offers the clearest growth runway through experience-led properties that reduce the need for guests to own an RV, while Latin America and MEA require more selective development.
- Europe's established holiday-park base provides a different route to growth through targeted modernization rather than greenfield RV-resort replication.
Competitive Landscape
Structure, share, and competitive models
- The market remains fragmented: leading operators collectively accounted for approximately 23% of 2025 revenue, leaving about 74% with independents.
- Sun Communities generated approximately USD 595 million in RV parks revenue and held an estimated 8% share, followed by KOA at USD 551 million and 7.0%, and Equity LifeStyle Properties at USD 278 million and 3.5%.
- G'day Group's Discovery Parks, Parkdean Resorts, Huttopia Group, and Westgate Resorts collectively broaden presence across Australia, the UK, Europe, and the U.S.
- The principal competitive distinction is between asset-heavy ownership and network-led distribution.
- Sun Communities, Equity LifeStyle Properties, Ingenia Communities, Parkbridge, RVC Outdoor Destinations, Sun Outdoors, and Thousand Trails (Encore RV Resorts) compete through portfolio scale, site quality, and recurring guest relationships.
- KOA, Jellystone Park Camp-Resorts, BIG4 Holiday Parks, NRMA Parks & Resorts, and other branded networks extend distribution and operating standards across independently owned properties.
- Landal GreenParks, Roompot Parks, Parkdean Resorts, Huttopia, and G'day Group show how regional holiday-park and caravan-park formats shape competition outside the U.S.
- Emerging operators AutoCamp, Under Canvas, and Camp Margaritaville RV Resort extend branded outdoor hospitality beyond the conventional RV-site proposition.
- Their emphasis on curated accommodation, recognizable branding, and destination-led experiences increases pressure on independent parks near high-value leisure corridors.
- Consolidation will not eliminate independents, because individual park quality depends heavily on local land, access, and destination attributes.
- It will increase the value of systems that smaller owners can adopt without building proprietary capabilities, including technology products and broader distribution integrations.
- Brevintel analysis finds competition is shaped as much by booking systems and guest relationships as by property acquisitions alone.
Integrated producers
- Sun Communities (SUI)
- Equity LifeStyle Properties (ELS)
- KOA (Kampgrounds of America)
- Parkdean Resorts
- G'day (Discovery Parks)
Specialty suppliers
- AutoCamp
- Under Canvas
- Camp Margaritaville RV Resort
- Huttopia Group
- Westgate Resorts
Regional players
- Ingenia Communities
- Parkbridge
- Thousand Trails (Encore RV Resorts)
- Landal GreenParks
- Roompot Parks